Actimel unleashed their winter resilience campaign #StayStrong in 2016. The idea is to not be swayed by the harsh season. A unique customer brand experience was erected in Kings Cross Train Station.
A giant snow globe experience containing a Mini Cooper convertible invited commuters to create a short video to go into the running to win the very car they were in. A 30 second snow storm was the scene for exciting content which was then emailed to and shared by commuters.
Read about the activation here: Actimel to stage giant snow globe at King's Cross