Maybelline New York was the official beauty sponsor of Vodafone's London Fashion Weekend.

Creative agency Haygarth commissioned the team at #HASHTAG to provide photographic support for the green screen cat walk experience as well as roaming photographic coverage.

Guests were invited to have mini-makeovers and walk on the catwalk at Somerset House. They were able to experience what it feels like to be a runway model for Maybelline. 

The exciting content was shared via the client's facebook page.

Maybe you're born with it!