Mothercare is a leading British retailer specialising in products for expectant mothers children up to 8 years old. They commissioned Inkling in partnership with #HASHTAG to promote their AW15 showcase. 

A gallery space was opened for potential buyers to come and view the new line of Mothercare products. Then a hashtag was set up which allowed people to engage online through social media. A bespoke photobooth was set up at the event for people to print out tagged images they had snapped. 

The event was a massive success by all accounts with many printouts taken home and effective social media reach through Twitter and Instagram tags.

For more images please search for the hashtag #MothercareAW15.