Red Bull asked #HASHTAG to develop an interactive, immersive green screen experience for guests to enjoy at the 'Red Bull Air Race' in Ascot.
'PARASHOOT' was born!
We used live images from the event, then superimposed patrons Parachuting over the Air Race action, amidst the planes and markers.
Audience engagement was heightened and people had a wonderful experience whilst also being able to take home a unique photographic momento of the event.
Users shared their experience through Facebook, Twitter & email. The total spread clocked in at around 1000 people. This was just from those who posted, therefore the social reach would have been significantly higher.