What's more exciting than five cities simultaneously streaming videos of girls having their hair and make-up did..? Doing all that, but in HYPER-SPEED!

This past weekend five House of Fraser locations across the country were homes to a first of it's kind LIVE Hyper-Lapse Instagram wall. This was pulled off as part of HoF's position as the second year in a row as the title sponsor for the British Academy Television Awards.


Manchester, Bluewater, Oxford Street, Newcastle and Glasgow all had screens in their display windows scrolling through Gifs, photos and hyper-lapse videos. These were all being captured LIVE in store and posted directly to Instagram under the hashtag #BAFTAStyle.

Beauty brands Mac and Aveda had stylists teaming up with HoF to show off the BAFTA style of lucky members of the public over two days. Brand ambassadors filmed make-overs using Hyper-Lapse. These videos were then accelerated in speed up to 6X, showing the make-overs in super fast motion. These were all then uploaded to Instagram and LIVE streamed on the displays.

The Oxford Street store gave the public a chance to show off their BAFTA style in a specially designed GIF booth that also gave people a photo print-out to take home with them. 

UK based brand experience agency #HASHTAG worked together with HoF to pull off the campaign with great success.    

BAFTA Hyper-Lapse wall

All the photos, hyper-lapses and GIFs can be found on the BAFTAStyle Instagram page.

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What's your BAFTA Style