Carnaby Street oozes style all year round. That's why on Thursday the 5th of May, communications agency Sister threw the epic event #StyleNight. It was a chance for everyone to get involved with all kinds of street entertainment, Photographic experiences, freebies and of course 20% off everything in store.
HASHTAG was there to provide a range of photographic experiences for the crowd.
Twitter Vending Machine: Tweeters at Style Night were rewarded with tote bags in return for a tweet with the hashtag #StyleNight from a super cool twitter vending machine. Some tweeters were lucky enough to find a hidden voucher of up to £100 in their totes.
#INSTANT Branded Polaroids: Throughout the night our #Photographic Team handed out 1,000 branded polaroids to the crowd, who were then able to share them on Facebook using a unique code printed on the photo.
GIF Booth: The public was invited to show off their Carnaby style in a specially designed GIF booth that snapped five photos of people in different poses. There was a staggeringly long queue of London's most stylish throwing shapes down the lens all night long.
#FILM DEPARTMENT: Our film department produced a pre-hype video to promote the event that attracted 168,000 views across Facebook and YouTube. As well as a highlights video of the event, which saw 46,000 views.