Carnaby Street oozes style all year round. That's why on Thursday the 5th of May, communications agency Sister threw the epic event #StyleNight. It was a chance for everyone to get involved with all kinds of street entertainment, Photographic experiences, freebies and of course 20% off everything in store.
To promote the GQ Style Night at Carnaby Street we were asked to create a short immersive pre-roll video to raise awareness and encourage viewers to click through and register for tickets to the event. With such a short amount of time to utilise we created a virtual tour of the event space using 3D motion graphics to display the relevant information in an engaging way. Further to this we incorporated some custom made illustrations to help push the events colour scheme and style.
Finally, we produced a highlights reel for the event itself for which we turned around the final product within 24 hours in order to maximise its relevance and public interest.
Read about the night here: 7 Reasons Why Carnaby Style Night Was Awesome