House of Fraser was home to a first of it's kind LIVE Hyper-Lapse Instagram wall to promote of House of Fraser's position asas the title sponsor for the British Academy Television Awards.
We installed Live Social Display Windows, Hyperlapse make-over stations and Gif Booths in Manchester, Bluewater, Oxford Street, Newcastle and Glasgow.
Gifs, photos and hyper-lapse videos were all being captured LIVE in store and posted directly to Instagram under the hashtag #BAFTAStyle.
Beauty brands Mac and Aveda had stylists teaming up with House of Fraser to give members of the public a taste of #BAFTAStyle. #CREW filmed make-overs using Hyper-Lapse. These videos were then accelerated in speed up to 12x showing the make-overs in super fast motion.
All content was posted on Instagram and LIVE streamed on the displays.
The Oxford Street store gave the public a chance to show off their BAFTA style in a specially designed GIF booth that also gave people a photo print-out to take home with them.
HASHTAG headed up the installation and operation of the LIVE social feeds, staffing, display screens, GIF booth and hyper-lapse video stations.
Read about the campaign here: First Ever Live Make-Over Hyper-Lapse Wall: HOF X BAFTA