John Doe PR Hub tasked us with creating Malibu’s summer campaign ‘Because Summer’. Its primary function was to engage with social media users within their assigned demographic to encourage viewers to sign an online petition to allow office workers to leave work early on Fridays during the summer months. 

Using Made In Chelsea’s Jamie Laing to engage with their desired demographic we designed a script that featured a series of ‘one take’ style shots to camera. This technique allowed us to deliver large amounts of spoken information whilst using movement and interaction to keep the content engaging whilst injecting moments of comic relief.

brand film production

84K