Virgin Media’s #HighSpeedSelfie campaign saw over 4,000 people across six public activations blasted by a ‘high speed selfie booth’ packing 270mph winds to experience Virgin Media’s ultrafast broadband. The High Speed Selfie booth commissioned by Brands 2 Life, generated 226 pieces of coverage with a third of all coverage. This included a link to Virgin Media’s virginmedia.com/cablemystreet site where 2,500 people logged on to register their interest for ultrafast broadband in the first public activation alone.
Working to promote Virgin Media’s new nationwide high-speed broadband expansion we teamed up with Girls Aloud star Sarah Harding to create this unique promotional campaign. The video was picked up several major news and online outputs and received great publicity for the launch and nationwide tour of the booth.
HASHTAG designed and produced the G-Force Face machine and manned it throughout the length of the campaign.
Nominated for Corps Comms Awards - Best Consumer Campaign
PR Moment Awards - Stunt of the Year
CIM Awards- Best Brand Experience
Drum Marketing Awards - PR Stunt of the Year
CIPR - Best Consumer Relations campaign, Best use of Digital & Best event